When you think about attending church, what motivates you to go? What stands out that sets your church apart from other churches? What about the church stands out and draws you there? Whether you attend Power Verb Church or First Baptist Hometown, specific distinctives draw you there. But how do we develop the criteria we use to choose a church? In 1993, sociologist George Ritzer published The McDonaldization of Society . In his book, he argued that the fast-food industry has infiltrated society in four key areas: Efficiency, Calculability, Predictability, and Control. To say that the church has remained unaffected by this shift would be naive. The question before us is how much. Efficiency Ritzer generally sees efficiency as an advantage. [1] Essentially, it seeks to find the single, optimum method for completing a task. In a fast-food model, this means moving a customer from hungry to full as quickly as possible. In the church, it becomes the most effective way to attract new v...
Life is messy, but God is not